Learning Facebook Marketing and Advertising

Author: Carolyn Menz Category: Social Media & Digital Date: March 8, 2019

A successful Facebook campaign for your brand requires more than spending money on Facebook ads and social media training for your team. You need to be intentional to be successful. Among the social media giants, Facebook remains the reigning champ, with billions of accounts registered across the globe.

While other platforms gain prominence among certain demographics, Facebook remains overwhelmingly the biggest player in an already enormous market. This is why, if you are going to prioritize your social media efforts, focusing on how to do Facebook marketing makes a lot of sense. Learning Facebook advertising and marketing will give you the tools you need to be able to make the most out of social media for your brand.

Learning Facebook Marketing 101

Whether you’re a small business or a multinational brand, it’s essential that you learn Facebook advertising to understand how Facebook ads work if you want to implement a winning Facebook marketing strategy.

To begin you’ll want to understand how impressions are different from actions. Actions can include engagement, clicks, and conversions, and ultimately refers to the total number of interactions people took with your ads. Impressions, however, are just the number of times an ad is seen on a screen.

Facebook tells you how many positive reactions you’ve had, as well as your reach and engagement figures. It will also tell you how much negative feedback your posts have had, which includes any instances where users hide your ads.

When you learn Facebook advertising, you’ll appreciate that Facebook ads are fundamentally about people taking action, and even this can be measured directly. You can view the metrics attributed to your ads, which ultimately gives you an indication of how many people are engaging with your business on social media after seeing your ads.

Facebook Advertising Strategy for Your Business

Once you’ve researched the buzzwords and the ideas inherent in Facebook training by learning Facebook marketing, it’s time to apply those to the real world. Facebook marketing training alongside broader social media training will prepare you to build a digital marketing strategy to grow your business and make it successful. Taking the right steps to figure out what approach will work for your business is key.

Why Do I Need to Learn Facebook Advertising Strategies?

Learning Facebook advertising will allow you to apply some of the same principles to social media marketing that your business would apply to other forms of marketing. As with offline marketing, a thoughtful and powerful marketing plan and editorial calendar will help you execute your strategy and maintain your direction in achieving your marketing goals for your brand.

Ultimately, learning Facebook marketing helps you apply the very same logic and thinking that goes into every other form of advertising you do, and bring it to a powerful and lucrative social media platform. Many global businesses spend good money on Facebook ads. If you join them then it’s important that you know what you’re looking to achieve and how exactly it fits into your wider strategy for your brand.

Talk to our team now to find out how we can help you transform your business with social media marketing.