Marketing Turnover: Is Outsourced Marketing the Solution?
Employee turnover is a challenge many businesses face – businesses of all sizes in every industry, costing employers millions of dollars. Losing a member of your team costs you approximately one and a half times that employee’s salary on top of the time and resources it takes to recruit and onboard a new one, not to mention the added stress placed on remaining employees who must manage the extra workload.
According to LinkedIn, marketing positions rank among the roles with the highest percentage of turnover (1). And while losing any employee is difficult for a company, losing a member of your marketing team can have far reaching consequences for your brand awareness, sales cycle, and overall business goals. To safeguard this critical function of your business, you may want to consider outsourcing your marketing.
Marketing and Your Business
Marketing is your connection to your customer – it helps consumers get to know you and is an integral first step in their buying journey. It takes an average of nine to 13 audience touches to make a lasting impact on a consumer. Marketing is the voice of your brand – your way to reach people with a well-defined approach, a clear and compelling message, and an intrinsic understanding of who your audience is, what they need, and what they expect of your brand. That is an interaction you can’t afford to get wrong due to staffing shortages or inexperienced team members. In fact, the top 100 businesses with the most mature marketing programs are four times more likely to exceed business goals, increase market share, and boost revenue than the 100 least mature marketers, according to Bain & Company and Google’s Measurement Maturity Survey (2). That’s why so many business leaders have turned to an outsourced marketing agency to ensure their marketing infrastructure is built on expertise and experience.
How Outsourcing Your Marketing Elevates Your Efforts
Many businesses have learned firsthand how outsourcing their marketing department saves money over maintaining in-house capabilities, but the benefits reach out far beyond reduced costs. Working with an outsourced marketing firm gives you a partner with specialized skills and an abundance of creativity. Here are just some of the benefits you get through outsourced marketing services:
- Improved marketing performance Navigating the complex and ever-changing marketing landscape can be overwhelming and time-consuming for businesses. But failing to keep up can result in missed opportunities and lost sales. Marketing partners, especially those that specialize in outsourced digital marketing services, prioritize knowing what’s trending, what’s working, what’s not, and which strategies and tactics are resonating with audiences. They are also uniquely equipped to track progress on marketing initiatives and adjust as needed to ensure ROI. Outsourcing your marketing means you can rest assured that your marketing needs are being taken care of, your KPIs are met, and you are getting the results you desire.
- Access to specialized expertise The rapidly changing marketing environment requires a diverse set of specializations, particularly with the advent of social media, data, artificial intelligence (AI), and other emerging technologies. Outsourced marketing, especially for small businesses, offers a much broader range of capabilities than in-house marketing teams, including strategy, design, copywriting, web development, marketing automation, market research, digital marketing, SEO, and more. With this comprehensive suite of expertise, marketing firms can effectively manage the various moving parts of marketing and ensure that audiences are reached in a way that resonates with them. Constantly maintaining this extensive knowledge base in-house may not be practical, as even a team of five marketers won’t have the required expertise across all the necessary areas to stay ahead of the curve and keep up with the competition. Partnering with an outsourced marketing company allows you to tap into the full suite of marketing expertise, eliminating the need to hire and train an entire team of specialists.
- Get fresh perspective, creative ideas, and data-backed insights Working with an outsourced marketing services partner can be a highly effective approach for businesses to leverage more creativity to attain their marketing objectives. Marketing agencies have access to some of the most imaginative minds in the world. With a natural aptitude for generating captivating and original concepts, an agency’s creative team knows how to cut through the clutter to connect with audiences, spark interest, and generate a desired reaction. And while creativity is essential in developing engaging campaigns, data analytics are equally important in determining the campaign’s effectiveness and ROI. These two sides of the brain, creativity and data analysis, often require different sets of skills and expertise. Outsourcing your marketing brings the creative and data masterminds together to ensure that the marketing programs are not only innovative, but also based on solid metrics and insights.
Marketing is not easy, and the industry continues to experience an evolutionary series of changes, new technologies, mediums, and platforms, making it harder to keep up. Marketers must constantly adapt and embrace new strategies to effectively reach and engage their target audiences to stay competitive and support business growth.
If that sounds daunting, then maybe you should consider outsourcing your marketing. The cost of outsourced marketing can be an investment in your peace of mind as much as it is an investment in advanced expertise, vast experience, and cutting-edge resources, allowing you to access high-quality marketing services without the financial burden of building an in-house marketing team.
At Paradigm, we offer a range of outsourced marketing, design, and workflow services to business-to-business, , and non-profit organizations. Our digital media strategy consulting services are carefully designed to help businesses like yours succeed by supporting your marketing strategy development. Our outsourced marketing services can help you raise brand awareness, reinforce a strong message strategy, and achieve a direct ROI. Connect with one of our experts today.