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Marketing Tips, Insights, and Trends

Our top 5 WordPress Plugins for Marketers

Author: Kaitlyn Partington Category: Marketing, Web Design Date: July 16, 2018

Laptop computer with WordPress site on the screen

Why use WordPress over other website development platforms? WordPress is a user friendly, open source platform that enables you to build a completely customizable website that will not only help you build your brand, but also build a larger customer base. With open source software, “the original source code is made freely available and may be redistributed and modified.” This means that programmers all over the world are developing WordPress plugins that can help you make your website a more effective marketing tool.”

Think of WordPress plugins for your website in the same way you think about apps for your smart phone. You have your phone and the basic applications that come already pre-downloaded on it, but then you can go to the App Store and download free or buy applications that you need and want for your personal phone. That is exactly how WordPress plugins work. WordPress provides you with the basic tools for website development. You then have the ability to download and customize your site with specific plugins. Below are 5 of our most used and favorite WordPress plugins that can help you use your website as a brand builder and also a marketing tool.

  1. WP Forms

This is a basic plugin feature provided by WordPress that allows you to develop a customized form that gathers specific information from your targeted users. WP forms turns your website into a conversion tool that enables you to start a conversation with your prospects.

Form submissions can also be easily integrated with a CRM system for future use.

  1. Constant Contact

A good marketing strategy is all about making positive and lasting impressions with your target audience. Constant Contact is an email marketing tool that provides customized email marketing and event marketing services. WordPress provides its users with a plugin that links directly to your Constant Contact account. When you integrate this plugin into your website, you are able to build an email list through your website.

  1. Yoast SEO

This is one of the most popular WordPress plugins. This plugin optimizes your WordPress site for search engines. SEO, or search engine optimization, helps you reach the correct individuals. Having a basic SEO strategy in place will enable your business to rank within the Google search criteria, making it easier for your potential customers or clients to find you and helping you make that strong first impression.

  1. Sucuri

In addition to leveraging conversion tools that maximize your user interaction, you will also want to make sure that your website is safe from threats. Sucuri is a web monitoring tool that protects your site from DDoS, malware threats, XSS attacks, brute force attacks and essentially any other attack or threat.

  1. W3 Total Cache

Along with Sucuri, W3 Total Cache is part of the website maintenance plugin tool set. When a user has been on a site previously, sometimes the cache, or previously stored data, shows older versions of information to them. We want our visitors to be able to access the newest features, functionality, and information that our website has to offer. The W3 Total Cache plugin will decrease the amount of information getting caught in the cache, resulting in a higher site speed,  and allowing your visitors to more easily see the most up-to-date content.

Interested in learning more about integrating some of these WordPress plugins into your own website? Paradigm Marketing and Design offers WordPress training to help you find and use plugins to make your website one of your strongest tools for marketing.

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