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Effective Marketing: The 7-9 Touch Process

Categories: B2B, Marketing, Nonprofits
Author: Rachel Durkan
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So your business has a website. That’s great news! Do you know what type of website you have? Take a look at our most recent blog post to see what the 5 types of websites are. If you have an effective marketing tool for a website, you’re already on the right track to an effective marketing campaign.
Did you know that it takes 7-9 touches to reach your audience? So, your website standing alone may not just be enough for an effective marketing tool. You actually have to drive traffic there, and incorporate it into a comprehensive marketing plan so you can ensure you are reaching your target audience often enough that they are listening.  This means communicating with your audience in various modes of communication. Some systems of communication may include:

So, how do you ensure that you are reaching your audience appropriately, timely and effectively? Designing a strategic marketing plan that involves multiple touches will create an effective marketing campaign.

As you can see in this chart, there are a number of ways you can reach out to your target audience, all leading them to your website. This is why it is important to have a website that acts as a marketing tool with downloads, conversion opportunities and more. Here are just a few specific different ways you can touch your audience and lead them to your website:

Have you considered how many times you are touching your target audience? Do you have a website just dying to be seen (yes, yes you do)? Consider all the different types of ways you can send people to your website, how they will get there, and the process by which they will arrive. Additionally, determine what it is they going to do when they reach your website. In this blog series, we’re going to speak about the different types of touches and how you can incorporate them into your effective marketing campaign.

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About the Author

Rachel is the Founder and President of Paradigm Marketing and Design. Blending data, creativity, and strategic marketing expertise, Rachel and her team help organizations with a complex sale shorten sales cycles, increase the number of quality meetings sales teams conduct, and boost ROI. A recipient of several coveted industry awards, Rachel is a highly regarded figure in the marketing realm, widely recognized for her exceptional business, sales, and marketing acumen. 

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