Skip links
Stay Connected. Think Mobile Stay Connected. Think Mobile Stay Connected. Think Mobile Paradigm Marketing and Design
Stay Connected. Think Mobile

Marketing Tips, Insights, and Trends

Stay Connected. Think Mobile

Author: Carolyn Menz Category: B2B, B2C, Marketing, Non-Profit, Retail, Web Design Date: May 15, 2015

Stay Connected. Think Mobile

April 21, 2015 was a normal day just like any other, but when it came to the online world…April 21, 2015 marked Google’s “Mobilegeddon.” Google announced a new mobile-friendly ranking algorithm that is designed to give a boost to mobile-friendly web pages. This is great for sites that are already responsive to mobile and smart devices…but what about everyone else?

Company’s with a website that is unresponsive to mobile and smart devices will not be filtered into Google’s new mobile-friendly algorithm, which in simple terms means that unresponsive sites will no longer be able to be ranked by Google, despite any SEO structures set in place.

Why is this important?

Aside from not being ranked by Google, websites that are not user-friendly from a mobile or smart device are at a severe disadvantage when it comes to expanding your reach with consumers. Over 50% of all e-commerce traffic is from mobile devices. This means that your consumers are looking for your services and products constantly, and if they can’t find you on their mobile devices, they are going to one of your competitors that have a responsive and clean mobile site.

Mobile devices were designed initially for one simple purpose…to be able to have a conversation and send a message to someone no matter where he/she was in the world. Having a mobile-friendly site allows you and your brand to do just that…have a conversation with your potential customer about who you are as a brand and what you have to offer them.

Have questions? Contact us

  • This field is for validation purposes and should be left unchanged.

You may also like

Employee sitting near floor with elements of content marketing displayed through icons
Author: Kaitlyn Partington
Date: April 22, 2021
5 Best Practices in Content Marketing to Use When Planning Your Strategy Content marketing is a valuable tool for marketers and business owners who are looking to enhance their online reputations and boost their brands – and there are many ways to go about it. But before you jump directly into the best practices in content marketing, it’s important to start out by understanding what is actually [...]... CONTINUE READING
TikTok app open on a mobile phone with people’s profiles blurred in background.
Author: Kacey Waleski
Date: April 15, 2021
How to Use TikTok for Business: A Marketer’s Guide Thanks to its reputation as every teenager’s favorite social media platform, many businesses are hesitant to add TikTok to their upcoming marketing campaigns. For many, it feels almost absurd to use the words “TikTok” and “professional” in the same sentence – and we get it. But in reality, using TikTok for Business is a really [...]... CONTINUE READING
Return to top of page
Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995