Why Should You Outsource Your Marketing?

Author: Rachel Durkan Category: B2B, B2C, E-commerce & Retail, Healthcare & Life Science, Marketing, Membership Marketing, Nonprofit, Social Media & Digital, Technology & SAAS Date: August 17, 2017

Outsourcing. A concept that can be scary for small businesses, yet essential in helping a business grow.

Marketing.  An always important and evolving part of your business as new technology and media is constantly changing and improving.

So why outsource your marketing? Well, everyone is doing it! Maybe not EVERYONE, but there is a good reason why many companies have hired external firms to manage their marketing initiatives. Here are just some of the many ways outsourcing your marketing can improve your company’s growth, it can:

1. Reduce your need for in-house professionals

There are many facets to marketing your company with your website, search engine ranking, digital advertisements, social media and blogs.  And that is even before we get into traditional marketing.  It is not enough to simply focus on marketing your company through one media outlet. Your customer needs to see your brand seven times before you reach them.  Hiring a specialist to develop content for each of the media outlets, as well as a marketing strategist, can become costly and complex.

2. Provide you with a highly-skilled and expert team

When you outsource your marketing, you have access to a highly skilled and specialized team. External marketing firms consist of marketing professionals with specializations in a variety of media outlets. For example, a marketing firm can leverage their graphic designers, web developers, social media coordinators, content specialists, strategists, and photographers.  With this level of diversity, you have access to a strong, well-rounded marketing team that consistently stays up to date with current trends and changes in the market.

3. Allow you to choose services a la carte

With a highly-diversified team, you can choose which services you need with the assistance of a marketing strategist.  If you would like to be able to sell online, the first piece you need is a website.  Maybe that is all you need because you already have other marketing channels in place. That’s great! Maybe, you are a small business and you need everything from content messaging to graphic design to a web design.  That’s also great! With an external marketing firm, you can choose which services you need and which ones you don’t.  If you aren’t sure which services would be best for you, an external marketing firm can recommend a variety of outlets based on your business and the market you target.

Allow you to focus on other growth opportunities

With your marketing needs taken care of, you can focus on other growth opportunities. If you need to expand your sales department or your research and development department, it is possible because there is no need to expand your marketing team.  If you would like to enhance your product lines or your physical location, you won’t need to hold your company back for advertising needs.  Regardless of how you would like to grow, an external firm can take care of your marketing needs and can help in promoting new growth opportunities as well!

5. Provide you with outside insight on your business’ perceptions

You are working to try and improve your business in a variety of ways.  You spend every day looking at your company and your competitors as well. You know your business better than anyone else, but with business owners surrounded by their brand, it can be hard to innovate or see things in a different light. That is where a marketing company can help as well.  An external marketing company can provide you with a new perspective on your business.  They can deliver insight on how your company is performing and how it is viewed from a perspective outside of the brand.  When an external marketing company provides you with any service, they are creating a freshly enhanced look to show your target audience.

Are you ready to start marketing your company more effectively and efficiently? Are you ready to embrace technology and today’s current trends to differentiate your company from competitors?  If you answered yes to either of these questions and you are interested in outsourcing any or all your marketing services, contact Paradigm Marketing and Design to learn more about what we can do for your business.