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Marketing Tips, Insights, and Trends

How to Customize Your WooCommerce Product Page Design

Author: Michael Scorcia Category: Web Design Date: July 22, 2021

man holding phone with shopping cart on screen infront a laptop with an online shop site on screen

The products you sell are unique, and the pages where you sell them should be, too. WooCommerce – as one of the most popular e-commerce platforms used today – is a great option for making that happen. It offers hundreds of templates to start with, plus lots of customization options to help you showcase your products and give your customers an exceptional shopping experience. You can customize your WooCommerce product page design with all kinds of creative elements to help infuse your style throughout your WooCommerce shop.

We’ve found that customizing your WooCommerce product page layout can increase sales, improve your search engine optimization (SEO), and really help your products shine. Here are some of the most valuable customization options offered by WooCommerce:

Swatch variation helps display the variety of colors, styles, sizes, and patterns available for your product.

Size charts are a must-have if you sell clothing, and they can be helpful for other products as well. These can be included in the product details or as a separate pop-up window.

360° images add a custom, dynamic image of your product to your WooCommerce product page design to help your customers get a better idea of what the product would look like in person and from all angles.

Videos are a compelling tool to show your product in action and being enjoyed. They can replace your product images or be in addition to them.

Recommendations are a powerful tool, as they show customers certain products that complement or are similar to what they are currently viewing. You can also recommend products that are new, popular, or on sale. This is an effective way to increase the amount your buyers purchase during their visit.

Product add-ons allow you to add more fields to your WooCommerce product page design so you can offer extras like gift wrapping, personalization, warranties, and other options through checkboxes, drop-down menus, or text blocks.

Font style, color and size customizations can help you infuse your style, reflect your brand, and help make important information stand out.

Countdowns add a sense of urgency into your WooCommerce shop page design, encouraging your buyers to make a purchase before leaving the page. You can count down the number of items available for purchase, the number of hours left in a sale, or the number days left to order to get the item in time for a holiday.

Photo carousels add appealing visuals to your WooCommerce product page design by showing your product from multiple angles or in various environments.

Shipping information including costs, delivery methods, and timeframes are critical elements to helping a consumer decide if they want to buy something. Adding them to your WooCommerce product page design can prevent abandoned carts and angry customers.

Payment options can let your customers know what you accept ahead of time, so they don’t find out too late in the process, which can cause frustration.

Filters allow your customers to browse by price, ratings, reviews, popularity, and recently added items. A typical WooCommerce product page design normally defaults to displaying the most recent products first.

WooCommerce sites offer design flexibility and customization opportunities to help you make your product page design individualized to your company and tailored to your customer. Our experts at Paradigm would be happy help you develop the eCommerce web design that is right for your business. Contact us today.

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