Is WordPress Good for a Small Business Website?
Developing or redesigning your small business’s website is a major investment and is not a decision that should be taken lightly. Your website is often your prospects’ first impression of your business. If you are considering your options for website development, you are probably wondering: is WordPress good for a small business website? WordPress is an ideal option as it is a user friendly and secure platform for many small business. To help you determine if WordPress is right for you, we have answered some of the common questions about using WordPress for small business websites.
What is the Difference Between a Website and WordPress?
To start, let’s clarify the difference between a website and WordPress. You are currently reading this blog on the Paradigm Marketing and Design website, the front-facing, business store front that is made up of various content pages. WordPress is a content management system, the platform that allows you to develop your website and continuously change existing information and add new content such as service pages, downloadable resources, and blogs. WordPress provides you with themes, plugins, and an organized structure with a user-friendly interface to help you build a website for your small business.
Which is Better HTML or WordPress?
HTML is a coding language and is necessary for any website development. WordPress websites are built using HTML as well as other coding languages. The benefit of using WordPress over just trying to code with HTML is that WordPress allows you to input most of your content in “plain English” without any code, and it will automatically convert your content into the necessary format for it to appear correctly on the Internet.
As a small business owner, you wear a lot of hats. Do you want to try and be a web developer, too? If you choose to build your website using manual HTML coding, you can think of it as trying to bake a cake from scratch versus using WordPress for your small business, which is like getting a premade cake mix that you just have to add eggs and water.
Do Web Designers Use WordPress?
Yes, many web developers and designers are using WordPress for business. Why? There are many reasons:
- They can easily add greater functionality to their clients’ websites through open-source plug-ins.
- They can significantly cut time needed for development through themes, which can bring down costs for their clients.
- Instead of wasting time writing code from scratch, they can spend more time on customizing features and implementing additional functionality.
Why Choose WordPress for Your Business?
Now that we’ve answered some of the top questions about WordPress and how it works, we can get back to the question that we started with: is WordPress good for a small business website? Because WordPress is an open source platform, it provides users with access to free plugins and themes to increase the functionality of your business’s website. The regular updates of the WordPress platform as well as individual plugins helps to consistently improve your website’s security and ensure that you are protected against potential cyber threats. Most importantly for small businesses, the platform is user friendly, and with a little training, you and your team can start posting blogs, updating copy and changing photos with ease (and no need for a web development degree).
Have more questions about WordPress and whether it is the best option for your small business? Schedule time with one of our team members to learn more about why we suggest WordPress for small business.
About the Author
Rachel is the Founder and President of Paradigm Marketing and Design. Blending data, creativity, and strategic marketing expertise, Rachel and her team help organizations with a complex sale shorten sales cycles, increase the number of quality meetings sales teams conduct, and boost ROI. A recipient of several coveted industry awards, Rachel is a highly regarded figure in the marketing realm, widely recognized for her exceptional business, sales, and marketing acumen.
View Bio
Related Articles
LinkedIn Blog Post Best Practices
The Power of Emojis in Marketing
