Skip links
New and Different Marketing Strategies New and Different Marketing Strategies New and Different Marketing Strategies Paradigm Marketing and Design
Business woman in front of big light bulb signifying new idea

Marketing Tips, Insights, and Trends

New and Different Marketing Strategies

Author: Kaitlyn Partington Category: Marketing Date: August 16, 2019

Business woman in front of big light bulb signifying new idea

With the influx of digital communication outlets over the past few years, businesses are faced with a great advantage and a difficult challenge. The advantage: there are a vast number of platforms for reaching your audience. The challenge: everyone else is using many of those same outlets and saturating the market with both content and ads.

The question then is, what are the different types of marketing strategies that you can use to help your business stand out? Here are a few different marketing strategies to consider within your overall plan to help you reach your target audience and fill the sales funnel:

Ideas for Different Marketing Strategies

LinkedIn Sales Navigator

LinkedIn Sales Navigator outreaches are a relatively new marketing technique that allow you to find and communicate with a specific group of prospects. If your goal is to target a niche audience, Sales Navigator helps you search and contact anyone within the LinkedIn database that meets your ideal demographic profile.

When using Sales Navigator, the first step is to determine the target audience you are trying to reach.  From there, you will write your connection request messaging and determine how you will follow-up once they connect. For example, you may want to reply with another message, email them, call them, or leverage a combination of strategies.

Online Conversion Tools

Often, we use online conversion tools as one of the different marketing strategies to drive leads for our clients. A conversion tool serves as a continuous sales funnel, helping to drive new leads for your business. Although these tools can take some time to develop and set up, once you have them on your website, they can serve as ongoing resources for marketing and sales.

To create your own conversion tool, you need to first determine the content or topic and the format. There are multiple options, you could create a guide, on-demand webinar, whitepaper, and more. The key is to develop content that is desirable enough to require that a person provide their contact information for them to access.

Once you create the conversion tool and add it to the website, you need to market it through various communication channels. These are also great tools for your sales team to use as a part of their prospecting process.

Cross Marketing Strategies

If you are trying to reach a broader audience, cross marketing with strategic partners is one of the different marketing strategies that allows you to expand your audience while also cultivating strong relationships with partners.

There are many different marketing approaches you can take to cross market your business. You can write guest blog posts for each other’s websites and share on social media and through email marketing. You could also record a joint podcast, video interview or webinar.

Using different types of marketing strategies is very important to ensure that your business is reaching its target audience. However, using new marketing strategies may not be right for your business. You need to understand who your audience is and where they are to ensure that your key messages are being heard. Contact our team today for a consultation to learn different marketing strategies you can use to reach your target market.

Have questions? Contact us

  • This field is for validation purposes and should be left unchanged.

You may also like

Coronavirus Global Message from Paradigm Marketing and Design
Author: Rachel Durkan
Date: March 18, 2020
Coronavirus Global Message We are in an unprecedented time here in NJ, across the country and around the world. Our first priorities are our families and helping those around us weather the coming days and weeks, because no one can predict the impact COVID-19 will have on our families, communities, the economy or our businesses. Many companies are [...]... CONTINUE READING
Notebook showing annual marketing plan
Author: Carolyn Menz
Date: January 13, 2020
Tailoring Your Annual Marketing Plan for the New Year The start of each new year is the perfect time to review your existing marketing strategy and lay out a new annual marketing plan for the year ahead. While there’s no need (usually) to reinvent the wheel year after year, a yearly reassessment of your marketing strategy allows you to identify any subtle shifts, including [...]... CONTINUE READING
Return to top of page
Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995